Charlotte-nc-makeup-artist

JESS

Owner | Hairstylist & Makeup Artist + Airbrush Specialist

Hi, I’m Jessica!

I’m the founder and owner of Beauty Asylum Hair & Makeup. My journey has taken me across the Southeast, but Atlanta will always be home—it's where my husband and immediate family still reside. For the past 10 years, I’ve been based in Charlotte, and we recently embraced a slower pace of life in the countryside of Monroe, NC.

I specialize in bridal hair and makeup and am available for destination weddings, local Charlotte weddings, and even the occasional Atlanta wedding, often timed with family visits. I’m passionate about making brides feel authentically themselves on their special day, no matter the location!

Let’s connect and create something beautiful together! 💕

  • Before diving into the beauty industry, I was a D1 college athlete, playing softball through my younger years and into my 20s. The work ethic and commitment I developed as a collegiate athlete have shaped every aspect of my life, including my approach to business. My college journey wrapped up in Charleston, SC, and during my junior year, I moved to Greenville, SC, with my husband.

    It was there that I began exploring my creative side, working with Bobbi Brown Cosmetics. After four years with BBC, alongside corporate hair and makeup gigs, I discovered my true passion—the wedding industry and team bonding. Now, I specialize in bridal hair and makeup, bringing a blend of artistry, professionalism, unity, and dedication to every bride I work with or who books with BA.

  • Beauty Asylum is one of my proudest accomplishments. Drawing from my experience on the softball field, I’ve been able to foster a team dynamic that thrives on support, compassion, growth, and community. With over 17 years in the hair and makeup industry, I’ve built a small business that serves as a home for some of the most talented beauty stylists in the industry.

    Through Beauty Asylum, I’ve achieved incredible milestones in my career. We’ve had the honor of servicing thousands of weddings and earning recognition from top bridal publications, including BRIDES, Martha Stewart Weddings, The Knot, WeddingWire, Style Me Pretty, MunaLuchi Bride, and Southern Bride. Our corporate portfolio includes collaborations with major media networks such as CNN, NBC, and CBS. A career highlight that still feels surreal was working with presidential nominees during both the Democratic and Republican Conventions.

    Lately, I’ve been able to merge my passion for beauty and travel, specializing in destination weddings. As a destination bridal hairstylist and makeup artist, I’ve had the privilege of working with brides in breathtaking locations like Paris, France; Limerick, Ireland; and Tuscany, Italy. These luxury weddings have not only expanded my professional horizons but have also fueled my love for world travel, allowing me to explore stunning destinations while doing what I love.

  • Family is my number one priority. Being fully present in the moments that matter most is what I value above all else. My daughter is 17, and my son is 13—I’m soaking up every milestone before she heads off to college and before my sons no longer wants to hang with me.

    During the week, I handle the administrative side of the BA business and am selective about the weddings I take on. I want my clients’ vision to align with my personal style and aesthetic. My makeup style is soft glam + natural, and my hairstyling is timeless and classic—I don’t do anything extreme or heavy glam, as it’s just not my style.

    If you think we’d be a great fit, I’d love to hear from you and see if our dates align!

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